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Market Research
US wipes demand to approach $2 billion in 2009.
Demand for wipes in the US is projected to expand through 2009 by six percent annually to $2.0 billion. When the large but slow growing baby wipes market is excluded, wipes demand is forecast to register even stronger growth, exceeding eight percent per annum.
Annual growth in demand for cloth-like general purpose bathing and hand-and-body wipes will exceed ten percent. Sanitation benefits will spur strong demand for disposable bathroom hygiene and adult incontinence.
Source: Mindbranch Market Research
The Opinion of the General Public
Research conducted by Kimberly-Clark shows that consumers agree that moist methods clean and freshen better than dry toilet paper alone. Their results showed that 63% of respondents have used a moist cleansing method after toileting and one out of four use a moist cleansing method on a daily basis.
Source: Kimberly-Clark Corporation
The Opinion of Medical Professionals
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